Changing your domain name can always affect your rankings on the search engine, this is because every search engine will react differently for the changes made; however, you can find a way to preserve your page rank after making some changes to your domain. In dealing with URLs, Google has taken the lead and it will immediately index the new file without creating some interruptions so long as you observe the procedures. However, here are some procedures that can prevent affecting the page after changing the domain name.
Usually, this won’t be a big problem if you will be building a new domain. However, when your new domain has earned good rankings and is more preferred by the search engines then you wish you could change the domain link. You may send emails to your old linking partners requesting them that they should be pointing their links on your new domain. However, this can be tedious work and only a few may work with you to accomplish it. The best way that you can handle this is to install a permanent 301 which should be redirected at the server level coming from the old domain to the new one.
This is one method that the search engines prefer and this will immediately let them now via the http leaders that the old domain has been moved to the new one permanently. Through the Apache servers, 301s can be set up easily by the htaccess file. However, on the Widows servers, it can be a little bit more complicated; however, the host or server should be helping you get his done properly. However, it may take 2 or 3 months in order for the search engines to entirely comprehend that your files were moved. The old domain of yours may still be indexed or some from the two domains or none at all. But, when this happens, you should not be anxious.
One important element for having a successful URL domain forwarding or redirecting is by taking the time to ensure that every link on your old page such as in directories and all other websites have been updated. Google has set guidelines when it comes to changing your URLs. If you should move your website which is not a server administrator, you need to contact the server administrator and request them to use the Apache URL Redirect so that your old files will be redirected to the appropriate new locations.
Basically, there are a couple ways to accomplish redirecting the URL, you can make an htaccess file and have all your individual redirects in that particular file and the other method is to alter the server configuration file then describe the redirects on it. With the Microsoft IIS, you can do the task of redirecting a single root URL to a different root URL; however, redirecting certain files is not a very easy process. You should know several codes to be able to do this. An amateur IIS server administrator can well handle the job if the file structure is kept intact when changing your URLs.
Filed Under: Tips