There are basically two major classes of Search Engine Optimization – white hat and black hat. While white hat SEO techniques are carried out in line with the guidelines of search engines, the black hat techniques are not approved by search engines and are focused on eliminating from the process of indexing. Black hat techniques are recognized with dishonest methods.
However, it is worth noting that search engine spiders are capable of finding the difference between both these SEO techniques. In order to enhance your search results it is best to optimize your website using white hat SEO techniques, while avoiding the penalties that arise due to the use of black hat techniques.
When you spam or stuff your Meta tags, the result is not in the form of enhanced search results but your site gets flagged as the one that uses black hat SEO techniques. Search engines are continuously looking for spammed Meta tags.
It is a white hat SEO approach to use a solid keyword phrase that is relevant to your page, and then use it in the Meta tags.
With the black hat SEO approach there are lots of methods of hiding the content on your website. This consists of white colored text that is embedded with lots of keywords with a background that is also white. The usage of comment tags in order to hide keywords is also a black hat SEO technique. For example:
In the case of white hat SEO techniques, the content that focuses on relevant and strong keyword phrase on every page gives the best result almost every time. When a keyword phrase has been chosen, you can use it a number of times over the entire page. As an example, if a page has a Meta title – “White Hat SEO – White Hat SEO techniques,” the first paragraph of the content can be:
White hat SEO is the most efficient way to SEO. When you are not employing white hat SEO techniques, your SEO methods are not going to be effective.
The main concept behind link farming is to exchange links with other sites so as to enhance the rank of your site in search engines. In order to determine ranking, Google checks the number of sites that your site gets linked to.
Link farming is a black hat strategy that focuses on trading your link with maximum amount of sites just for the purpose of improving the search ranking of your site. This is almost fooling the search engine to believe that your website is more popular than it actually is.
Inbound linking is a white hat SEO technique. As and when your page or blog post receives a link from someone, it counts as a good inbound link. This inbound linking is unlike the link farming in black hat technique, and its objective is not around trading links for the purpose of increasing the search results.
When compelling content is created, it helps in attracting more visitors to your site. This also helps in capturing the attention of other site owners who want to develop their own content with relevant links.
Filed Under: Strategies