There have been plenty of discussions concerning subdirectories or subdomains when it comes to the creation of new web pages on the website of different individuals. A company that is looking forward to apply and include a live blog on their site, they may decide to utilize subdomains or subdirectories. From the perspective of taking advantage of the SEO, subdirectories are far better since they are viewed as folders in a root directory and they will be sharing the hard earned page rank as well as link juice. However, it is not advisable not to create lots of subdirectories since the link juice and page rank is diminished as one delves deeper into the sub directories.
However, there are occasions where subdomains are more useful. The subdomains can be preferable if the company has a website containing various themes, concepts or unique product lines. Using the subdomain is one way to be able to separate content and organize information so that the users can get better information. Also, by using the subdomains, you can possibly rank your site many times in just one question by the multiple listings on the SERPS. Google will be able to display two URLs coming from the same domain for any query. Through the subdomains you can rank more than twice and have the possibility to saturate the SERPS.
Through the subdomains, you can possibly rank multiple times for the keywords you are going for since the subdomains by treated by the search engines as separate and this works best for brand related searches. For instance the SEObook has performed excellently for this brand-related keyword and they have utilized subdomains like training.seobook.com and tools.seobook.com. Another thing, when it comes on targeting a certain particular keyword. You can use the subdomain if you are in search to target a specific keyword.
On the other hand, the subdirectories are fit for the smaller sites since this keeps all the content in a single place and simply categorises them by arranging them into folders. Also, if you want to get a better chance at ranking, you should keep the page rank as well as link juice. The site can entirely benefit when for any link building done to the content inside the subdirectories. The subdirectories will permit the site to grow drastically. Subdirectories are also useful for site organization. The subdirectories can enable you to organize by grouping the same pieces of information or content.
Search engines treat the subdomains and the subdirectories very differently and affect the SEO. However, in many instances, the subdirectories will be most advantageous as you establish strength and authority to one domain using your resources; but, there are also occasions can also be better to utilize. Thus, to be able to top the ranking on the search engine results. Then it is best that you understand how to use these two and maximize the benefits that they offer when it comes to search engine optimization. By knowing how to take advantage of these, you will have a better chance at ranking.
Filed Under: Strategies